About Amrita

A woman with long dark hair wearing a black sleeveless dress, smiling, against a plain white background.

Hi, I’m Amrita👋🏽

I’m Amrita Kalsi, founder and director of Amrita SEO Limited, an SEO consultancy based in Birmingham.

I work with small UK businesses that feel like their website isn’t bringing in the enquiries it should. My role is to improve their visibility on Google and help turn website visitors into real, paying customers.

With 4+ years of experience working with small businesses, tradespeople, dental practices, and service companies, I know one thing for certain: SEO doesn’t have to be complicated or confusing.

I focus on results that truly matter — generating leads, improving conversions, and growing your business — while explaining everything in simple, clear terms. When you work with me, you get the kind of personal support you’d expect from a dedicated consultant, not a faceless agency.

Whether you’re just starting out with SEO or want to take your existing efforts further, I’m here to help your business succeed online.

Key Facts:

4+ years of SEO experience
Worked with 30+ UK businesses
Based in Birmingham, serving clients UK-wide
Transparent pricing, no hidden fees

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My Story & Mission

I always knew I wanted to work in digital marketing, but I had to find my niche. When I started my first role and got introduced to SEO, it just clicked.

I could see how small changes made a real difference — boosting traffic by up to 40%, improving visibility in Google searches, and turning clicks into real results.

I built my skills through hands-on experience and an SEO apprenticeship, working on real websites and learning what actually works. What stood out to me most was how confusing SEO is for small business owners.

My mission is to help small businesses get found on Google by improving the parts of their website that matter for SEO. From optimising meta titles and descriptions to adding alt text to images and improving website content, I focus on the details that help websites rank and attract the right customers.