Pagh Vala
When Pagh Vala, a UK-based specialist in traditional groom attire, approached me, their website looked great visually but wasn’t getting the attention it deserved online. They wanted more people to find them, explore their products, and ultimately book their services.
The Challenge
Despite having a beautiful collection of turbans, sherwanis, and wedding accessories, the website had a few hidden roadblocks:
Important meta titles and descriptions were missing or not optimised.
H1 headings didn’t fully communicate the page topics to search engines.
Product and gallery images lacked alt texts, reducing visibility in image searches.
The site had only a handful of pages, limiting opportunities to target new customers.
Simply put, Pagh Vala was ready to shine, but Google didn’t know how to find them.
The Solution
I worked closely with Pagh Vala to transform their website into a more search-friendly, content-rich platform:
Crafted SEO-optimised meta titles and descriptions for every page to improve search visibility.
Re-structured H1 headings to clearly reflect each page’s content and target keywords.
Added alt texts to all images, ensuring accessibility and better rankings in image searches.
Created 4 brand-new pages packed with useful content, giving potential customers more reasons to explore the site.
The Result
The website became easier for both users and search engines to navigate. By improving its structure, content, and SEO, Pagh Vala is now set up to reach more customers, attract higher-quality leads, and grow their business online.